Work Experience

In this role, I support the ongoing efforts of the content and communications team and assist in the creation of strategic content with a focus on internal communications, public relations, and employer branding. 

• Write and edit stories for the College blog to promote departments, programs and initiatives
• Conduct interviews and report campus events

• Edit and design webpages for the College using Cascade CMS
• Develop strategy for improved user experience

• Launched first company Instagram account for a global printing manufacturing company
• Assisted with YouTube, Twitter, Facebook, and LinkedIn accounts
• Generated strategy, created content, and analyzed metrics for social media accounts
• Responsible for updating and writing blog content
• Supported email marketing campaigns using HubSpot
• Presented marketing trend research to leadership

• Major in communication with a concentration in communication management
• Minors in marketing, English and women and gender studies

• Summa cum laude
• Dean's List (seven semesters)
• President's Merit Scholarship (seven semesters)

Marketing

• Survey of Marketing
• Social Media Marketing and Metrics
• Principles of Selling
• Advertising
• Promotion Management

English

• Business and Professional Writing
• Report and Proposal Writing

Communication

• Communication and Conflict Management
• Global Communication
• Interpersonal Communication
• Organizational Communication and Writing
• Persuasion
• Principles of Public Relations
• Public Speaking
• Small Group Communication
• Professional Seminar in Communication Management in Organizations

• National Honor Society
• Dean's List

• Audience Insights
• Commerce Messaging for Businesses
• Evaluate Data Sources
• Reach and Frequency Campaigns
• Connect with Customers on Instagram
• Ad Policies for Content, Creative, and Targeting

• Snap Connect: E-Commerce

• Launching a Twitter Video Ad Campaign

• Inclusive Marketing Practices

• Business Blogging Course: Attracting and Monetizing an Audience through Content

• Explore Creative Essentials for YouTube

• Google Analytics for Beginners

• Manage and create content for social media
• Plan social events

• Write 500-700 word articles covering local and campus news and events in AP style
• Provide interviews and photos for print and online editions
• Received ~4,000 views online

• Manage social media (Instagram and Twitter)
• Coordinated external communication to club members 
• Ran meetings and community events

• Managed all aspects of photography darkroom including mixing chemicals, inspecting supply levels, and calibrating equipment for photography classes